Search Engine Optimization (SEO)
Search Engine Optimization (SEO), with its numerous criteria, allows you to be visible on search engines and increase the number of visits to the various pages of your website.
Why prioritize your Search Engine Optimization (SEO)?
Increase your website traffic
Gain visibility in organic search engine results! Achieving a first-page position on Google naturally increases your website’s audience and the potential to enhance your conversion rate.
Be found by your prospects
Choose the right keywords used by your customers in search engines to be well-ranked and generate qualified traffic!
Surpass your competitors
Outrank your competitors in search results by optimizing relevant keywords on your website (keyword research tool).
How we improve your natural referencing to optimize your position on Google Search Results
Selection of relevant keywords
Our SEO specialists assist you in identifying relevant keywords for effective SEO and semantic relevance on your site. These keywords should accurately represent what you offer and be frequently searched by your customers on Google, Bing, and other search engines.
Optimizations of SEO tags
Successfully optimizing a website requires knowledge of HTML. Our SEO specialist structures each page of your site to ensure that these tags are maximally optimized and aligned with search engine requirements, tailored to your natural SEO strategy.
Internal linking structure
A good internal linking structure is crucial for Google SEO and also for a successful user experience. Our SEO agency establishes relevant internal links between your web pages so that your visitors can navigate easily and meaningfully within your site.
Implementation of a backlinking strategy
Netlinking is crucial in SEO.
Our experts build a network towards your website by creating inbound links (backlinks) and bringing qualified traffic from high-authority sites to increase your web presence (directories, blogs, partner sites…). External links leading to high-quality content provide comprehensive SEO optimization!
Installation of Google Search Console
The Google Search Console is the control interface for indexing your website. We configure your URLs and correct crawl errors identified by Google’s robots, both on desktop and mobile. We optimize mobile usability to ensure your site is fully responsive. We submit sitemaps to index all your URLs, monitor penalties on your domain name, and more.
Configuration and settings of Google Analytics
Visualizing your website traffic via Google Analytics is straightforward. However, using filters, goals, and tracking tags to analyze page details can be more complex. Our SEO expert helps optimize Google Analytics to gather precise data, refine your campaigns, and improve your positioning on search engine results pages.
Local SEO
Local SEO has gained significance with recent updates to Google’s algorithm. We install, configure, and optimize your Google My Business profile so that your website is visible locally and ranks at the top for geolocated queries.
Performance optimization
The performance of a website is now a crucial criterion for good Google SEO. Our SEO experts optimize your site pages for various screens and browsers, and implement tools for faster loading times and better display speed (such as caching, HTML, CSS, and JS compression).
Using a Blog
Increase your website’s SEO capabilities with blog articles using long-tail keywords.
A well-crafted blog is also a lever for your SEO, whether your site is a showcase, e-commerce, or B2B!
